Cookie policy

What are cookies and why are they important?

Cookies are small text files that websites can store on your computer or mobile device, depending on your settings and whether you choose to accept them. They collect information about - for example - your personal preferences, website visits and device in order to improve the functionality and user experience of those websites.

Use of cookies

During your visit to the Website, cookies may be used. When you visit this Website , they make it easier for you to browse because, for example, you do not have to log in again or re-enter your preferences or password. The information collected by these cookies can be used to create a profile that ensures that the information offered is better tailored to your needs and preferences.

What cookies does HydroScan use, and for what purposes?

Types of cookies
Different types of cookies may be used on the Website:

Essential cookies
Essential cookies are cookies that are necessary for the Website to function (better). Without these cookies, some parts of the Website will not work or will not work optimally. These cookies do not collect data that can be used for marketing purposes or to remember your browsing history.

Functional cookies
Functional cookies collect information about visitors' choices and preferences and provide the ability to remember and personalise language and other local settings. The information these cookies collect is stored anonymously.

Tracking cookies
These cookies will outlive user sessions. When the maximum age of a persistent cookie is set to 1 year, within that year the initial value recorded in that cookie will be sent back to the server every time the user visits the server. This is done to store essential information (such as how the user initially came to the website). This is why they are also called tracking cookies. For example, when you have chosen your preferred language, the Website will record your preference in a permanent cookie and store it on your browser. When you subsequently revisit the Website, the Website will use that persistent cookie to ensure that content is delivered in your preferred language.

Performance cookies
These cookies help to improve the performance of the Website to ensure a better user experience. HydroScan uses Google Analytics for this purpose. Google Analytics uses cookies to help us analyse how users use the Website. It records the number of visitors and gives us information about overall visitor behaviour - such as the typical length of a visit to the Website or the number of pages a user views on average.

Targeting or advertising cookies
Targeting or advertising cookies track (the browsing behaviour of) visitors to build customer or user profiles. These profiles are usually used to show relevant and personalised advertisements that match the interests of matching users. In addition, they are used to measure the effectiveness of advertising campaigns and to perform market analysis.

Third party cookies
To support its forms of communication, HydroScan has embedded its content in social media channels, such as YouTube, Facebook, Twitter and LinkedIn. HydroScan also uses sharing options on social networks. The channels used by HydroScan may contain cookies from these websites. Would you like more information about these cookies? Then you should consult the relevant website of these 'third parties'.

Social media and their plug-ins
Many social media (such as Facebook, Linkedin, Twitter, Google+, Tumblr, etc.) receive information about your surfing behaviour via social plug-ins on their websites (e.g. via the "Like" or "Share" buttons). These buttons may also be located on the Website. If you want to protect yourself against this, it is recommended to take one of the measures below.

Install a browser add-on that blocks tracking. Examples of such browser add-ons are:

- Privacy Badger (http://www.eff.org/privacybadger)
- Ghostery (https://www.ghostery.com)
- Disconnect (https://disconnect.me/disconnect)

Make use of your browser's incognito or "private nagivation" mode. Recent versions of the most common browsers offer such a private mode as functionality:

This feature forces the browser to erase traces of your browsing behaviour (cookies, history, etc.) after the window is closed, thus protecting you from being tracked by third parties (note: this feature does not make you anonymous on the web). There are also special privacy-protecting browsers, such as Epic Privacy Browser (www.epicbrowser.com). Social media and other websites use information about its users' browsing behaviour to offer them targeted advertising. If you no longer want to be tracked for targeted advertising, you can opt out of targeted ads via the European Interactive Digital Advertising Alliance's opt-out website (www.youronlinechoices.eu).

Unsubscribing from targeted ads does not mean that information about your browsing behaviour will no longer be collected. If you also want to protect yourself from the collection of this information, you are advised to additionally use the incognito mode of your browser or use one of the above-mentioned browser add-ons.

Specific overview

Below is a list of cookies that may be used on the Website:

Google Analytics
Cookie “_ga”

Purpose: distinguishing users
Type: analysis / performance
Retention period: 2 years

Cookie “_gat”

Purpose: track and manage number of requests
Type: analysis / performance
Retention period: 10 minutes

Cookie “_gali”

Purpose: tracking statistics (pages visited)
Type: analysis / performance
Retention period: 30 seconds

Cookie “_utma”

Purpose: distinguish and track users and sessions
Type: analysis / performance
Retention period: 2 years

Cookie “_utmb”

Purpose: differentiate and track sessions and visits
Type: analysis / performance
Duration: 30 minutes

Cookie “_utmz”

Purpose: tracking traffic sources or referring campaigns
Type: analysis / performance
Retention period: 6 months

Cookie “_utmv”

Purpose: tracking custom variable data at the visitor level
Type: analysis / performance
Retention period: 2 years

Click here for more information on Google analytics cookies.

Google adwords
Goal: measure effectiveness of marketing campaigns https://support.google.com/adwords/topic/3119141?hl=nl&ref_topic=3181080,3126923

Google Tag Manager
Purpose: tracking how the User visits the Website, with a view to improving services and online portals. By using this cookie, tags on the Website can be managed to ensure that they are correctly identified by search programmes. More information on possible rejection can be found at: https://support.google.com/analytics/answer/6004245
Retention period: 1 day

Facebook
Purpose: tailoring advertising to target audience
Facebook may send you advertisements if you have consulted the Website. Those ads are then tailored to your interests based on your browsing behaviour and the pages consulted. In order to improve marketing content, the cookie can therefore transmit data to Facebook. You will find information on Facebook's advertising policy and the procedure to oppose the collection of your data on this page: https://www.facebook.com/settings?tab=ads
Retention period: 550 days

YouTube
As part of the Google group of companies, cookies originating from the YouTube domain are subject to Google's general cookie policy.
More information on this can be found here: https://www.google.com/policies/technologies/cookies/

How can I manage my cookies?

You can always manage cookies in your browser settings. Below you will find instructions for:

Questions or comments?

In addition to this Cookie Policy, we will also follow the broader principle of our Privacy Policy in relation to your cookies. In our Privacy Policy, you’ll find additional information about your rights and how we work with third parties.

Should you still have questions or comments around cookies after reading this Cookie Policy and the Privacy Policy, you can always contact us at support(at)nrwcockpit.com.